<!– /11440465/Dna_Article_Middle_300x250_BTF –>Delhi Police are fairly inactive on social media. Apart from going beyond the customary traffic updates, an occasional festive greeting, or some social message or announcement, the Capital’s police has failed so far to use the full potential of social media.However, all that seems to be changing. Taking a cue from its contemporaries counterparts in Bengaluru, Mumbai, Gurugram and Lucknow who attempt to woo citizens’ hearts with their witty tweets and other social media interactions, the Delhi police has now decided to rope in a private agency to make its content more “aesthetic and meaningful.”The proposal has been laid down under a three-point agenda which would entail digital and social media management of Delhi Police, social media listening and online paid marketing.In the first part, the focus will be to create and upload aesthetic and meaningful content in the form of posts, graphs, charts, GIF, info graphics, creative etc from “raw inputs” from various sections of Delhi Police on all social media platforms.Another measure is to showcase the difference programmes, activities, functions and celebration of special days by the Force live on Facebook etc. The Delhi Police also plans to launch monthly campaigns under specific hashtags to promote a particular issue on Facebook and Twitter.In its “social listening” initiative, the Police will also deploy a “social intelligence tool” to crawl comments, views, complaints about itself on daily basis. It will also set up an “escalation matrix” for queries received on online platforms, which will be directed to its Cyber Cell team for response.The Delhi Police has also woken up to the benefits that come with pushing its content online, as is evident from its third step under which online paid marketing will be the focus.The agency will be hired by Delhi Police to manage its social media accounts will be disseminating online matter to the “right audience.”

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Cops to rope in pvt firm to boost online presence