Over the next week the Defence Ministry will launch a campaign to spread awareness about the valour of armed forces. The objective is to encourage citizens to make financial contributions to the families of war heroes and promote welfare activities.While there will be a big push on social media, events in schools and colleges are also planned starting December 1 and ending on December 7, which also happens to be Armed Forces Flag Day.A sticker of the armed forces flag will be distributed at various public places including educational institutes.”The main objective of the campaign is to get people to make financial contributions to the Armed Forces Flag Day Fund (AFFD) which is used for the welfare of disabled ex-servicemen, war widows, and children of martyrs,” officials said.There will be a digital campaign spread across Twitter, Facebook and other social media platforms to encourage people to wear the armed forces flag with pride and show their support and solidarity with the military.”The idea is to boost the morale of the forces and their families,” officials said.Prime Minister Narendra Modi is his last ‘Mann ki Baat’ addressing the nation on the eve of Mumbai 26/11 attacks anniversary welcomed the idea to instil respect for armed forces as part of a campaign.”I am happy that the Ministry of Defence has decided to run a campaign from December 1 to December 7 during which they will reach out to the people of the country to disseminate information about our armed forces and to make them aware,” he said.Videos and pictures of acts of valour of the armed forces will be put on social media hash-tag armed forces flag day (#armedforcesflagday).”Our new generation can get a good opportunity to get information about the forces. This is also an occasion to collect funds for the welfare of the jawans of our armed forces. This amount is spent through the Sainik Kalyan Board on the dependents of those who lost their lives and also for those who got injured during wars, for their rehabilitation,” the PM had said.Monetary contributions can be made to Kendriya Sainik Board at ksb.gov.in. The body is part of department of ex- servicemen welfare, Ministry of Defence.
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Defence Ministry launches Armed Forces Week